Case Study - Employer Brand Management

 
A Fast growing organization in the QSR sector
  Problem Statement

This organization was facing an attrition challenge and also needed to plan its HR strategy to look at trebling its growth in the next 3 years. A large proportion of the employees in this organization were in the age group of 18 to 22 years . Attracting people in this age group was not a challenge, however, retaining and engaging them was very difficult with stiff challenge from the BPO and Retail sector for hiring this target group of employees.

A Snapshot of Our Approach

  • Identified the aspirations of the young workforce taking into account their socio-economic backgrounds.
  • Aligned these aspirations with what the company was doing well, and with the vision of the company to arrive at the EVP
  • Identified the Brand Busters to ensure that all causes of attrition are mitigated or nullified
  • Used the Brand Signature to create a pull for the right profile
 
 
 
CASE STUDIES
This organization was facing an attrition challenge and also needed to plan its HR strategy to look at trebling its growth in the next 3 years.
One of the world’s largest bank began its operations in India some years back.
This business group operates across 7 industry sectors with multiple locations in India and globally.
 
 
 
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